If you are not very good at persuading people and don't want to get any better at it, then go ahead and focus on women's rights and fuel competition. But if you're willing to educate people about Islam, I have a mission for you: Get someone who you feel is close to understanding Islam to sign up for Citizen Warrior's email updates (or Political Islam's or ACT! for America's or whoever you think would help educate your friend). Make it your mission to convince the person to sign up for someone's email updates.
We need to bring more people into the fold. Preaching to the choir is not getting it done. We need to expand our reach. We need to make the effort to awaken our fellow non-Muslims. I know this is difficult sometimes, but if you're willing to get better at it, the task will get easier. But whether it is easy or hard, it is our most urgent imperative.